Beaver fever

Damn beavers, I can't take it anymore! Bell (and yes, they are my carrier, but still) has gone absolutely beserk and is plastering publicity space everywhere with these damn things. Little doggies, fine, geckos, bunnies, frogs, and various other 'pets' we should unconsciously associate with our cell phones (that have us on a leash) will do. But a beaver? Unless they are aiming for a male-oriented audience, I frankly don't get it (it just can't be as lame an association as Bell=Canadian company=beaver...at least, I hope not)